Alabaster Coffee Roaster

Alabaster Coffee Roaster & Tea Co. was launched nearly a decade ago on a love for quality coffee and a shoestring budget. Since then it’s become a pillar of the community, cultivating relationships with patrons and businesses alike under the leadership of two stellar human beings.

The shop has had great success and incredible growth over the years. The brand refresh reflects a coffee shop that has “grown up” in a sense, putting the human connection, the community, and the maturity of the company at the forefront of the brand.

→ Deliverables: visual identity, creative direction, creative strategy, packaging, print, spatial, and digital.
→ Work completed at Applied Ambition.