Visual identity and website for Cannibal, a content and media shop in New York City & Los Angeles; disrupting cultural narratives through a data-driven creative approach.
Deliverables include visual identity, creative strategy, digital, print, sonic branding, and motion.
Work completed at Applied Ambition.
Designer, Creative Director
Cannibal is a lens, an aggressive way to look at culture by creating content around edgy, yet familiar topics that raise eyebrows. The new identity reflects the consumptive, indulgent attitude of society with a bold presence crafted from a timeless grotesque style font. Using the wordmark as a masthead across all touchpoints is the anchor of the identity system and pays homage to where Cannibal got its start, as a magazine.
Team: Joshua Lepley, Phil Gibson, and Seth Olinsky.