Creative Director, Designer
Brand identity for BinStar, a Boston-based retail startup.
Deliverables include brand identity, art direction, creative strategy, design, collateral, print, pitch, and digital assets.
Work completed at Applied Ambition.
We're all well-acquainted with the thrill of stumbling upon an extraordinary bargain, that feeling of discovering a hidden gem, akin to uncovering the 'X' on a treasure map. This is precisely BinStar's mission: to enrich the shopping experience at a discount retailer. Our approach to crafting their identity reflects this sense of adventure and exploration by creating a simple, timeless emblem that conveys the notion of concealed treasures and the excitement of uncovering them.
BinStar operates as a unique model, selling returned items from some of the world's largest online retailers, rescuing countless products from the fate of landfills. Given the complexity and rapid turnover of these items, our aim was to maintain a visual identity that remains uncluttered. To infuse a touch of whimsy and approachability, we introduced the BinStar mascot, 'Binny,' to assist and guide customers on their shopping journeys.
***The final website design, in-store assets, and some collateral were designed by another team and are not aligned with the standards and guidelines originally put in place.